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Learn, grow, and feel great about yourself whilst discovering Image-ability and my online learning space.

Explore Image-Ability

Time for re-set and transformation?

Gain clarity, look great and step forward confidently – whatever you’d like to achieve.

Have a browse

SoGood2Wear offers a variety of courses, mentoring, personal consultations, membership and community support, driven by both your image ambitions and current challenges.

Getting on your own transformation path you also save time, money and add value to the environment while getting re-energised and inspired inside-out. Grow, from the inside out – beyond what you wear… as clothes are just part of the story.

Entrepreneur Explorer
Mentor Mother
Daughter Friend

I’m Daniela Florea. I believe how you dress and show up in all that you do helps close the gap between where you are now, and where you want to be. I set up SoGood2Wear to help women recognise their stage in life, and use their image and what they wear to write their next chapter, stylishly.

Take control

You’re experiencing change. Perhaps it’s in your skin, hair or weight. Maybe it’s in your relationships, responsibilities, or work; even in your mindset, health or wellbeing. Or, it’s simply making you crave more simplicity, beauty, energy and fun. Whatever’s happening in your life, updating your image puts you back in charge of your next chapter.

Learn how to reframe your image and style

Become your own personal image curator and stylist through joining online courses, mentoring programs, 1:1 consultations, a community and membership area for ongoing encouragement and support. Explore positive technology to simplify and inspire your everyday.


Don’t just get help for a special occasion. Work with me to learn how to make every day remarkable. ‘Image-ability’ is my structured approach to help you map your image growth and development with confidence and poise – and lead your own change successfully.


Come along on an uplifting and action-packed journey that ultimately equips you with knowledge to expertly manage your own image.

Growth & development

Mentoring is a smart relationship which comes with empathetic conversation, a structure and guidance to strengthen your confidence.

Healthy Habits

Learn how to break old cycles and begin to adopt new mindful, playful and sustainable behaviours.

What’s holding you back?

Most women conclude ‘I wish I’d done this sooner’.

Adapting to change is often rough: where to start, what to look for, who can help? It’s not unusual for women to delay taking action for years and not ask for help. But changing their look works magic on their self-belief and their mindful consumption and so they begin breaking out of all sorts of professional and personal ruts. Attract respect, admiration and affection and – most importantly – have more fun! Why wait? Don’t put your progress and happiness on hold.

“Becoming a mother has changed my life; not getting enough sleep and adding more weight are the main changes. Although, quite daunting to start with, you helped me make that first step and then the next: I am thrilled at where I am now.”

“I am now better at breaking away from old fantasies and embrace this ageing body and its need to feel well dressed. It was a good dose of reassurance.”

“Image = what we stand for, what we dream about, what we love. It is a paradox that while getting dressed in the way that expresses us the most, we actually “undress and expose our essential nature” . . . but as gradually as we wish. It puts us in control.”

“I am now much clearer about how I interface with the world through my image.”

“Your programme and working with you was a breath of fresh air. I have learnt so much about myself that I now apply it every day. A really big ‘thank you!”

Gabi, manager

I have always been aware of the power of image but your programme and my reflections made me think about it more consciously. By putting what matters on paper, I am starting my forward-planning with new energy.  Thank you so much!”

Dana, pharma physician

Thank you for an attractive and useful programme. This has come to me in a time of major change;  I am taking it slowly as I enjoy savouring the moment while I get things done one step at a time”.

Mariana, University Professor

“Your course has helped me realise that my image really does matter and your course has kicked me into changing the way I think about it.  This has come at the right time for me: a real ’thank you”.

Elena, Senior Director

“Daniela is a wonderful role model – her elegance and creativity come across in her guidance and her belief that every woman can comfortably build her own style”.

Filipa, movement artist